Marken-Erklärungen
Ogilvy, David (1957)
»The greater the similarity between products, the less part reason plays in brand selection.«
Quelle:
David Ogilvy - from a 1957 talk in England to the Advertising Association Conference, in: The unpublished David Ogilvy - a selection of his writings from the files of his partners, presented to him on his 75th birthday, June 23, 1986, in London; Seite 78
David Ogilvy: 23. Juni 1911 - 21. Juli 1999