Marken-Erklärungen
King, Stephen (1973)
»The difference between products and brands is fundamental. A product is somthing that is made, in a factory; a brand is something hat is bought, by a costumer. A product can be copied by a competitor; a brand is unique. A product can be quickly outdated; a successful brand is timeless.«
Quelle:
Stephen King, Director of Account Panning and Research at J. Walter Thompson, London, in seinem Buch "Developing New Brands", London 1973, Seite V